“This book was written to tell you the truth about health and happiness—about how they actually work—so that you can make the best decisions for yourself and your family. By the time you have finished reading this book, you will understand more about health and happiness than you ever thought possible.
… you will understand how to greatly reduce your risk of cancer, heart disease, diabetes, arthritis and other common diseases. You also will know how to achieve and maintain optimal weight, fitness, and vigor. As you put this powerful information into practice, you will develop the peace of mind that comes with gaining control of your health and happiness.
Most importantly, you will learn about the hidden force in modern life that can undermine your pursuit of health and happiness. The hidden force can ensnare you in dangerous situations that we call “pleasure traps.” We will show you how to defeat them.”
~ Douglas Lisle & Alan Goldhamer from The Pleasure Trap
I first heard about this book from my friend John Mackey (the CEO of Whole Foods) who has this one on his recommended reading list.
It’s a GREAT book.
Basic idea: All animals (that would include us!) look to gain pleasure, avoid pain and do so in the most efficient way possible. Up until now, those natural instincts have served us well. Not anymore. Now, we fall prey to “pleasure traps” that can destroy our bodies and lead to unnecessary disease.
Douglas Lisle and Alan Goldhamer go off on why pleasure traps exist, what they do to us, and, most importantly, how we can defeat them.
If the Note’s resonating with you, I think you’ll love the book.
For now, let’s jump in and explore a few of my favorite Big Ideas!
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