That’s so good. Want to maximize your odds of coming up with an original work? Create a TON of stuff. :)
In addition to Beethoven and Mozart and their super-high level of output, Adam shares data on Shakespeare and Picasso. Both of those guys produced a CRAZY ton of goodness—only a tiny fraction of which was recognized as “great” but all of which was required to get to that greatness.
Reminds me of the 50 lbs = A wisdom from Art & Fear (see Notes). It’s worth reviewing (especially for the perfectionists in the house): “The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on the quality. His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the ‘quantity’ group: fifty pounds of pots rated an ‘A,’ forty pounds a ‘B,’ and so on. Those being graded on ‘quality,’ however, needed to produce only one pot—albeit a perfect one—to get an ‘A.’ Well, came grading and a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity. It seems that while the ‘quantity’ group was busily churning out piles of work—and learning from their mistakes—the ‘quality’ group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.”
Where do you fall on that spectrum? Trying to create *the* perfect piece or deliberately cranking out a high volume? (Or a nice hybrid of going for your best and holding high standards AND cranking out a ton—knowing that your best will come as a function of getting 4% better with more and more output?)
Here’s another section that got some heavy underlining and asterisks (you should see this chapter—it’s ALL marked up, and, for me, worth the price of the book by itself): “If you want to be an original, ‘the most important possible thing you could do,’ says Ira Glass, the producer ofThis American Life and the podcast Serial, ‘is do a lot of work. Do a huge volume of work.’”
The most important thing if we want to be an original?
DO a HUGE volume of work. 50 lbs = A. (← That has a permanent home on my whiteboard.)
btw: We’re not talking about SHALLOW work here. We’re talking about DEEP WORK. Check out our Notes on Cal Newport’s Deep Work for more on that and remember the distinction:
“Deep Work: Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.
Deep work is necessary to wring every last drop of value out of your current intellectual capacity. We now know from decades of research in both psychology and neuroscience that the state of mental strain that accompanies deep work is also necessary to improve your abilities.”
vs.
“Shallow Work: Noncognitively demanding, logistical-style tasks, often performed while distracted. These efforts tends to not create much new value in the world and are easy to replicate.
In an age of network tools, in other words, knowledge workers increasingly replace deep work with the shallow alternative—constantly sending and receiving e-mail messages like human network routers, with frequent breaks for quick hits of distraction.”
Let’s not be human network routers flitting from shallow thing to shallow thing.
Remember: Beethoven, Shakespeare, Picasso, et al. DID NOT produce their masterpieces with their attention splintered as their iPhones blew up with every push notification. GO DEEP!
One more gem from Adam worth noting here: “It’s widely assumed that there’s a tradeoff between quantity and quality—if you want to do better work, you have to do less of it—but this turns out to be false. In fact, when it comes to idea generation, quantity is the most predictable path to quality. ‘Original thinkers,’ Stanford professor Robert Sutton notes, ‘will come up with many ideas that are strange mutations, dead ends, and utter failures. The cost is worthwhile because they also generate a larger pool of ideas—especially novel ideas.’”