One Percent Better

A Story About How To Close The Gap From Where You Are To Where You Want To Be
by Brian Cain | Independently published © 2022 · 130 pages

Brian Cain is one of the world’s greatest mental toughness coaches whose client list includes four Major League Baseball Cy Young Award winners, eight UFC world champion mixed martial artists, World Series and Super Bowl Champions and MVPs, Olympic medalists, and countless other elite athletes and coaches. In this note, we explore how you can "intentionally invest 1% of your day into yourself and become a better version of you today than you were yesterday." How will YOU get 1% better TODAY? It's Day 1, Hero.


Consistent execution of a simple personal and professional growth plan is exactly how we close the gap from where we are to where we want to be.
Brian Cain

“The best place to start is to intentionally invest 1% of your day into yourself and become a better version of you today than you were yesterday. Then wake up tomorrow and do the same thing. Rinse and repeat. It’s actually quite simple.”

~ Brian Cain from One Percent Better

Welcome to our second note on one of Brian Cain’s little mental toughness/optimal living fables.

As we discussed in our Note on The 10 Pillars of Mental Performance Mastery, Brian is one of the world’s leading mental toughness coaches. He’s also a long-time student of mine and easily tied for first as one of the most inspiring, energized human beings I know.

His client list includes four Major League Baseball Cy Young Award winners, eight UFC world champion mixed martial artists, World Series and Super Bowl Champions and MVPs, Olympic medalists, and countless other elite athletes and coaches.

Brian recently visited me and the Johnson fam out here in the country outside of Austin. The kids and wifey and I had fun learning how to eat fire and break an arrow with our necks and do other fun things we didn’t think we could do.

He left this book and 10 Pillars with me as a gift. They’re both super-quick reading, inspiring books packed with a ton of wisdom. I read both of them in the same weekend.

Think: If Paulo Coelho wrote about mental toughness. And kinda like Robin Sharma’s Monk Who Sold His Ferrari or Dan Millman’s Way of the Peaceful Warrior.

10 Pillars is all about the foundation of Brian’s mental performance mastery program. This one is all about, as per the sub-title, “How to Close the Gap from Where You Are to Where You Want to Be.” It features a burned-out teacher (Mr. Big) who meets a dynamic mentor (Sunny) who helps him get his mojo back. (Get a copy here.)

How? By getting ONE PERCENT BETTER.

When? TODAY, Hero.

It’s packed with Big Ideas and I’m excited to share a handful of my favorites so let’s jump straight in!

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About the author

Authors

Brian Cain

Creator of The Mental Performance Mastery (MPM) Coaching Certification Course, #1 International Best-Selling Author, Speaker & Consultant.