Seligman provides a range of interesting studies that support his theories.
Let’s check out a few here:
Met Life
What does Met Life have to do with optimism? Quite a bit. Met Life was one of the first organizations to work with Seligman to apply his theories to the working world. And the company did so with great success.
Met Life (and all insurance companies, and many businesses for that matter) pay a lot of money to screen their candidates. Seligman believes that optimism is an important variable to look out for, and that this characteristic ties directly to the bottom line.
We’ll begin with traditional hiring wisdom that “holds that there are two ingredients of success… the first is ability or aptitude, and IQ tests and SAT are supposed to measure it. The second is desire or motivation. No matter how much aptitude you have, says traditional wisdom, if you lack desire you will fail. Enough desire can make up for meager talent.”
Seligman continues: “I believe that traditional wisdom is incomplete. A composer can have all the talent of Mozart and a passionate desire to succeed, but if he believes he cannot compose music, he will come to nothing. He will not try hard enough. He will give up too soon when the elusive right melody takes too long to materialize.
Success requires persistence, the ability to not give up in the face of failure. I believe that optimistic explanatory style is the key to persistence.”
And: “The explanatory-style theory of success says that in order to choose people for success in a challenging job, you need to select for three characteristics:
- aptitude
- motivation
- optimism”
Seligman took this theory to Met Life and tested it out. What did he find?
In short, he found that insurance agents who scored in the less optimistic half of his test were twice as likely to quit as agents who scored in the more optimistic half. Further, the agents from the top quarter sold 50% more than the agents from the bottom quarter.
Matt Biondi
Do you remember Matt Biondi?
He was the greatest swimmer of his era and one of the most victorious Olympians of all time.
He also happened to be a subject in one of Seligman’s research studies—an incredibly optimistic subject, in fact.
During the 1998 Seoul Olympics, Biondi was expected to bring home gold in all seven of his events. His first two events were a disappointment—he received bronze and silver.
Seligman tells a story about how he was watching the events at home, listening to the announcers ponder whether Biondi would rebound well following his two disappointments. Seligman says: “I sat in my living room confident he would.”
Why?
“Because his explanatory style was highly optimistic and he had shown us that he got faster—not slower—after defeat.”
How’d he do?
In the last five events in Seoul, Biondi won five gold medals.
Hiring Tip: “Optimism tells you who to select and recruit. If two prospects are close in raw talent, recruit the optimist. He’ll do better in the long run.”
The NBA
Seligman took his theories to the sports arena and found some fascinating results.
His question: Could a sports team be optimistic or pessimistic? How would this affect its performance?
His study: He focused on the Atlantic Division of the NBA. Holding other variables constant, his research team scientifically analyzed quotes from players and coaches to measure their level of optimism or pessimism following either a win or a loss.
His findings: Teams, and not just individuals, have a meaningful and measurable explanatory style. Following a loss, an optimistic team was much more likely to beat the spread. A team’s explanatory style for bad events strongly predicts how they do against a point spread after a loss.
In his study, the Celtics were the quintessential optimists—always explaining away a bad loss as temporary, specific, and not their fault. They were an uncanny comeback team. Language they used: “They were making good, quick cuts to the basket.” And: “That’s the best I’ve ever seen a team run.”
The Nets, on the other hand, were mentally shipwrecked. They explained losses as permanent, pervasive, and their own fault: “We botched up things ourselves and blew all our opportunities.” And: “This is one of the physically weakest teams I’ve ever coached.”
Tip: Don’t bet against an optimistic team that just lost!! :)