“The fact is, in this day and age, if you are not equipped to manage distraction, your brain will be manipulated by time-wasting diversions.
In the next few pages, I’ll reveal my own struggle with distraction, and how I, ironically, got hooked. But I’ll also share how I overcame struggle and explain why we are much more powerful than any of the tech giants. As an industry insider, I know their Achilles’ heel—and soon you will too.
The good news is that we have the unique ability to adapt to such threats. We can take steps right now to retrain and regain our brains. To be blunt, what other choice do we have? We don’t have time to wait for regulators to do something, and if you hold your breath waiting for corporations to make their products less distracting, well, you’re going to suffocate.
In the future, there will be two kinds of people in the world: those who let their attention and lives be controlled and coerced by others and those who proudly call themselves ‘indistractable.’ By opening this book, you’ve taken the first step toward owning your time and your future.
But you’re just getting started. For years you’ve been conditioned to expect instant gratification. Think of getting to the last page of Indistractable as a personal challenge to liberate your mind.
The antidote to impulsiveness is forethought. Planning ahead ensures you will follow through. With the techniques in this book, you’ll learn exactly what to do from this day forth to control your attention and choose your life.”
~ Nir Eyal from Indistractable
Nir Eyal is a former lecturer at Stanford’s Graduate School of Business and Hasso Plattner Institute of Design. His first book was an international bestseller that’s influenced the product development of pretty much all of the leading tech companies on the planet. It was called Hooked: How to Build Habit-Forming Products.
We have Nir to thank for helping make the technology we use better. And… As he says, “But there’s also a dark side. As philosopher Paul Virilio wrote, ‘When you invent the ship, you also invent the shipwreck.’ In the case of user-friendly products and services, what makes some products engaging and easy to use can also make them distracting.”
After finding HIMSELF hooked to many of the products created by designers inspired by *his* work, Eyal got himself UNHOOKED and, ultimately INDISTRACTABLE.
In this great book, he gives us a practical look at *why* we’re so vulnerable to getting hooked in the first place and, most importantly, how to make ourselves Indistractable so we can control our attention and choose our lives. (Get a copy here.)
As always, the book is packed with Big Ideas and I’m excited to share a few of my favorites… So let’s jump straight in!
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