“I wrote this book because I want everyone to have that solution. The information contained in these pages is vital to changing our cultural understanding of what being overweight is—not a willpower deficit and not a moral shortcoming—rather, the by-product of a brain hijacked by modern food. And, more crucially, I want to show you what a solution that works actually looks like. It’s not about six small meals a day, free days, or even lots of exercise. I will teach you about Bright Lines, automaticity, and support. Bright Lines are clear, unambiguous boundaries that you just don’t cross, like a nonsmoker just doesn’t smoke. They work because they align with how the brain works. …
You no longer have to feel lost in a flood of confusing and contradictory information on how to eat. Or languish on the couch, overeating late into the evening, knowing you’re choosing suicide on the installment plan. Or feel like your weight is holding you back from finally living your dreams and being the person you were meant to be.
Get ready to take back control of your brain and live your life as you never have before—Happy, Thin, and Free.”
~ Susan Peirce Thompson from Bright Line Eating
Susan Peirce Thompson is a Professor of Brain and Cognitive Sciences at the University of Rochester. She’s an expert in the psychology of eating and creator of Bright Line Eating Solutions, “a company dedicated to helping people achieve long-term, sustainable weight loss.”
Plus… She used to be obese and, as she says, addicted to *everything.* She integrates her background in neuroscience with her personal experience conquering her diet and other addiction issues in this super popular book. (Get a copy here.)
I discovered the book via Alexandra (which is how I find a lot of great books :). She loved it. And, of course, I just LOVE “Bright Lines” and the science of Willpower so I was sold the moment I heard the title.
Susan shares some crazy stats: 2 BILLION people on the planet are overweight and 600 MILLION people are obese. The World Economic Forum estimates that over the next 20 years, we will spend $47 TRILLION on “diseases caused by the global-industrial diet.”
That’s CRAZY.
Obviously, the approaches we’re using to address this epidemic aren’t working. She says it’s time for some Bright Lines. I agree.
If you’ve been struggling to Optimize your weight and you’re interested in an intense program to make it happen once and for all, I think you’ll dig the book and Susan’s approach.
I’m excited to share some of my favorite Ideas so let’s jump straight in.
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