#1988 Do This and You CANNOT FAIL

In our last week’s worth of +1s, we’ve been systematically unpacking the foundational elements of Heroic Elite.

Today I want to chat about what you need to make it so you CANNOT FAIL…

Let’s put it in all bold….

Do This and You CANNOT FAIL!

In our last +1, I told you we had 10 Elite Targets.

I left one out.

The most important one.

As per the Top 10 +1 Targets Field Guide (download it here or check out the video here)…

The +1 isn’t just another target—it’s the most important one.

Why?

Because it represents your capacity to not just recover but to grow stronger when life challenges you. This is the essence of antifragility: using adversity as fuel to become better, bolder, and more grounded in your heroic mission.

As Seneca reminds us: “Disaster is virtue’s opportunity.” And as Nassim Taleb tells us: “The wind extinguishes a candle and energizes a fire.”

In Heroic Elite, we choose to be the fire. We embrace the wind—not as a threat, but as the force that fuels us. When life knocks us down, we don’t just get back up. We rise stronger, using every setback as a stepping stone to greatness.

We need to operationalize Antifragile Confidence.

When disaster strikes or things don’t go as planned, what’s your response? Do you let the winds of adversity extinguish your light, or do you use them to stoke your inner fire?

To cultivate antifragile confidence, you must commit to a simple yet powerful algorithm:

• If disaster strikes, then I will double down on my protocols.
• If I feel terrible, then I will use it as a trigger to strengthen my fundamentals.

This is how you transform setbacks into growth:

1. The worse I feel, the more committed I am to my protocol.
2. The harder life hits, the more grounded, calm, and consistent I become.
3. The stronger the wind, the brighter my fire burns.

Think about the hardest moments in your life—the disasters, the struggles, the times you wanted to give up. What if you could rewrite the story of those moments, seeing them not as threats but as gifts?

This is the mindset of antifragility:

• The harder the wind blows, the brighter my fire burns.
• The worse I feel, the more grounded and committed I become.
• When disaster strikes, I double down on what matters most.

With the +1, you don’t just survive challenges—you thrive because of them.

Here’s another way to think about it…

Bouncing Back vs. Bouncing Forward:
Resilience is the ability to bounce back from adversity. Antifragility takes it a step further: it’s the ability to bounce forward.

The +1 ensures that every missed target, every hard day, and every challenge becomes fuel for growth. You don’t just recover—you emerge stronger, sharper, and more unstoppable.

Antifragile: Foundation and Elite Targets:
Your +1 is your commitment to growth, no matter what. When life throws challenges your way, you respond with grounded action:

• Foundation: When you miss a target or life throws you off course, acknowledge it and commit to trying again tomorrow.
• Elite: Use the missed day or challenge as fuel for a full recommitment to all 10 +1 targets. Reflect on what went wrong, recalibrate, and return with even greater focus.

Why does this matter?

The +1 is your safeguard against giving up, which is the greatest threat to excellence and transformation. It ensures that no matter how tough things get, you reflect, recalibrate, and recommit.

With the +1, every obstacle becomes an opportunity to forge the ultimate heroic trait: antifragile confidence. You don’t just survive setbacks—you turn them into the fuel that propels you forward.

Your Mission: Be the fire. Wish for the wind. Forge your Soul Force. Forge your antifragile confidence.

Let’s go. Today, tomorrow, and every moment we’re blessed to have.

All of which leads us to…

The Ultimate Challenge:
What if you could hit the Elite target for every single one of the 10 +1 daily targets for 101 days straight?

If you rise to this challenge, you’ll not only transform your life—you’ll also earn the chance to win something extraordinary:

• A VIP ticket to the Heroic event in Austin this May.
• A VIP trip to the upcoming Heroic event in Rome (November 2025)
• 1-on-1 coaching with me (Brian Johnson)
• The chance to win a bunch of other cool stuff.

And when you complete the challenge, you’ll earn your place in the Heroic Elite Hall of Fame—a permanent reminder that you showed up as one of the most disciplined and elite performers on the planet.

This isn’t just about consistency—it’s about mastering the fundamentals at the highest level, pushing yourself to elite performance, and embodying the Heroic Elite ethos.

What Have YOU Done for 101 Days Straight?

The greatest performers—the truly elite—know the secret to mastery isn’t complexity. It’s relentlessly dominating the fundamentals. The higher they ascend, the more fiercely they commit to executing the basics with precision, depth, and excellence.

This challenge isn’t about doing more—it’s about doing the right things consistently, no matter what.

And while you’re hitting these Elite targets every day, you’ll also improve all measures of flourishing, the Big 3, and your biometrics—including energy, productivity, connection, sleep quality, HRV, and more.

How It Works:

1. Hit Elite for 101 Days Straight

• Commit to hitting the Elite target for each of the 10 +1 daily targets every day for 101 days.

2. Track Your Progress

• Log your practices daily in the Heroic app or journal, ensuring full accountability.

3. Improve Across the Board

• Measure improvements in flourishing, the Big 3 (Energy, Work, Love), and key biometrics.

4. Enter to Win

• At the end of the 101 days, those who have successfully hit the Elite targets for every target and shown improvement in key measures will be entered into the drawing for all the prizes listed above.

Why It Matters:
This challenge is about more than the reward—it’s about fully activating your heroic potential. By committing to this level of excellence, you’re proving to yourself what’s possible when you live at your absolute best.

When you show up consistently for 101 days, mastering the fundamentals and improving across all metrics of flourishing, you don’t just win—you transform.

Your best, most Heroically Elite self having fun in Austin and Rome is waiting.

It’s Day 1.

We’re all in.

Let’s go!

P.S. You want to crush that for 101 days? Join Heroic Elite. Party kicks off in 2 days. Save $100 before Jan 1st and when you bring a friend you’ll save another $100.

I guarantee you we will transform your life if you do even the fraction of what we are going to talk about.

Hope to see you there!