“It seems like everywhere you turn, you hear older adults—Gen Xers, millennials, and boomers—describing young people today in dark and despairing terms. In my eighteen years as a developmental scientist, and thirteen years as a parent, I’ve heard it in the bleachers at my kids’ games, in the boardrooms of major corporations I’ve consulted for, and by the watercolors at schools I’ve visited. They just don’t care. They speak a different language. They’re entitled. They’re too sensitive. But imagine a world in which older adults interact with young people, aged ten to twenty-five, in ways that reliably leave the next generation feeling inspired, enthusiastic, and ready to contribute—rather than disengaged, outraged, worried, or overwhelmed.
In this world, managers’ work will be easier because their younger employees will be motivated and self-sufficient. Parents will be happier because they won’t have to dread their children turning into teenagers. Educators will feel more successful and less burned-out because they can reach a stressed-out or disengaged generation of young people. And all the rest of us will be able to bridge the divide between the generations with confidence without starting a war of words.
I’ve seen this world in the lives of great managers, parents, educators, and coaches. I’ve studied what they do and how they talk. I’ve used the scientific method—hypothesis, experiment, data, results—to understand why they’re effective. I wrote this book because I want to share the secrets I’ve learned. This book is for anyone who wants to experience this better world firsthand in their interactions with young people aged ten to twenty-five. It shows how to stop clashing with the next generation and start inspiring them.”
~ David Yeager, PhD from 10 to 25
I got this book after one of our big Heroic investors (who also happens to be an elite performance coach for world-class athletes and the next generation of elite athletes) sent me a text telling me it was incredible. (Thanks, Chase!)
I immediately got it. It was waiting for me when I got back from a just-the-boys weekend chess tournament with Emerson. I immediately started reading it as I *knew* it would be a GREAT resource for all the parents AND grandparents and teachers and coaches and CEOs we’re blessed to serve as we strive to raise the next generation of heroes. It’s FANTASTIC. (Get a copy here.)
I’ve often said that my two favorite “parenting” books are Carol Dweck’s Mindset and Self-Theories. She says: “This book will change millions of lives. Whether you’re a teacher, parent, or manager, it’s hard to understand young people—what they want, what will help them flourish, and what will make your life with them rewarding. Superstar researcher David Yeager provides answers that have been validated by both scientific studies and real-world experts. This is one of the most fascinating and important books of the past decade.”
As per the back flap of the book: “David Yeager, PhD, is a professor of psychology at the University of Texas at Austin and a cofounder of the Texas Behavioral Science and Policy Institute. His research has been featured everywhere from The New York Times and The Wall Street Journal to Scientific American, CNN, Fox News, and The Atlantic.
Yeager is the only developmental scientist to have won all three of the major awards for early career contributions to developmental psychology, and the only one to have won ‘best paper’ awards in four different fields: behavioral science, social psychology, developmental psychology, and education. He got his PhD and MA at Stanford University and his BA and MEd at the University of Notre Dame.” (Go Fighting Irish!)
In other words, he’s one of THE most respected developmental and social psychologists in the world. The book is PACKED with Big Ideas and we’re barely going to scratch the surface of its wisdom. Let’s get straight to work!
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