Today’s book: Influence by Robert Cialdini—the classic, science-backed guide to how persuasion works and how to apply it ethically and effectively.
Here’s your 1-minute summary:
- Reciprocity drives action. When you give first, people naturally want to give back—use this principle to build trust and goodwill.
- Commitment and consistency create momentum. Once people commit to something small, they’re more likely to stick with bigger actions.
- Social proof sways decisions. When unsure, people look to others—testimonials, crowds, and examples carry massive influence.
- We obey perceived authority. Expertise, confidence, and credibility make your message far more persuasive.
- Scarcity increases value. When something seems rare or limited, its importance skyrockets in people’s minds.
Influence is power. Use it to build, inspire, and serve. How can you apply these principles ethically and effectively today?
Check out the Note for more ideas. Here's to you cultivating your own internal influence.
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