Adam Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department.
Adam is the New York Times bestselling author of two books: Irresistible, which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and Drunk Tank Pink, which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors.
