We start by stepping back and looking at what I call the “True You” which is a combo of “Optimus You” + “en*theos You” which = “Hērō You.” Then we have fun SEEing that best, most heroically Optimized and plugged-in version of you (via a mirror exercise and Michelangelo assist) and, most importantly, BEing that version of you (via 3 D’s, an A and two T’s). Then we create a game to put the new you into action by WOOPing your WIG and WINning while creating Antifragile Confidence + Buoyancy (science says = Levity + Gravity) while rocking our affirmations and affirmaction and remembering Other Image 101 as well.
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—John Mackey, Founder & Former CEO of Whole Foods Market
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