FORGE EXCELLENCE

Master ancient wisdom, modern science, and practical tools to activate your Heroic potential in energy, work, and love.

PROVEN BY SCIENCE.
TRUSTED BY PROS.
CREATED FOR YOU.

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"Heroic is the best self-development platform in the world."

— John Mackey, co-founder & former CEO of Whole Foods Market

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FORGE EXCELLENCE. ACTIVATE YOUR POTENTIAL. FULFILL YOUR DESTINY. CHANGE THE WORLD WITH US.

Welcome to Heroic, the social training platform to help you be the best version of yourself, moment to moment to moment. It's time to move from theory to practice to mastery, together, today!

Get More Wisdom in Less Time

Learn the Big Ideas from the best self-development books in 20 minutes or less with Philosopher's Notes. Explore ancient wisdom classics and modern-day bestsellers on stoicism, productivity, habits, sleep, positive psychology, mental toughness, peak performance, and more.

Get 3 Free Philosopher's Notes

Each Philosopher's Note distills the most life-changing Big Ideas from a great book, giving you time-tested insights to make better decisions and accelerate your personal + professional growth. Get the Notes on Grit, Atomic Habits, and The Daily Stoic for free today.


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"The most important app on my phone. Hands down."

— Joseph Okes, 5-star review

Be Your Best with Basic Training

Know the ultimate game, forge antifragile confidence, optimize your Big 3, make today a masterpiece, master yourself, dominate the fundamentals, and activate your superpower with Brian Johnson—author, philosopher, and CEO of Heroic—as your guide.

WHERE THE BEST GO TO GET BETTER

We've been blessed to serve 100,000+ individuals from every country in the world—including elite performers at the highest levels: best-selling authors, Fortune 100 executives, military officers, athletes, and coaches.

My go-to source for taking a time-efficient deep dive into the world’s best books on health, wealth, neuroscience, fitness, business, nutrition, lifestyle, and philosophy.

Ben Greenfield
Author of the NYT best-seller Beyond Training, voted America's Top Personal Trainer

Heroic is part of my morning routine to charge me up for the day's battles. If you’re serious about leading heroically, I recommend you use it too... Hooyah!

Mark Divine
Retired U.S. Navy SEAL Commander, founder of SEALFIT and best-selling author of five books including Unbeatable Mind

The powerful information Brian packs into each Philosopher's Note is amazing. He distills the best of the best.

Marci Shimoff
#1 NYT best-selling author of Happy for No Reason and Chicken Soup for the Soul

Every day, without exception, Heroic fuels me emotionally, intellectually, and spiritually!

Tal Ben-Shahar
Positive psychologist, best-selling author, taught the largest class at Harvard University

I use Heroic every morning. I'm addicted.

Phil Stutz
Bestselling author of The Tools and Lessons for Living, featured in the Netflix documentary Stutz

One of the most useful tools I've come across in ages.

Ben Pakulski
Muscle Intelligence CEO, professional bodybuilder, high performance coach, speaker and investor

If you're looking to super charge your quest to cultivate a deep life, then I highly recommend you use Heroic. I do.

Cal Newport
Associate Professor in Computer Science at Georgetown University, NYT bestselling author of seven books including Deep Work

A whole lot of huge ideas in bite size, eminently digestible morsels. Brian has such a natural, infectiously appealing way of making wisdom relevant to just about everybody. Like a sampler plate of the very best books out there.

Pilar Gerasimo
Founding Editor of Experience Life magazine, host of The Living Experiment podcast, and author of The Healthy Deviant

The answers to all your problems have been written down in a book somewhere. Brian is your guide, he allows us to discover many great truths of this world in a simple straight-forward manner.

Firas Zahabi
Head Coach at Tristar Gym (Canada's #1 MMA Training Facility), George St-Pierre's Coach

I was a huge fan of Philosopher's Notes and Brian Johnson before we became friends. If you share my commitment to living your full potential, I know you’ll love Heroic.

Hal Elrod
#1 best-selling author of The Miracle Morning, keynote speaker, and success coach

From the author of Areté: Activate Your Heroic Potential

If you asked the ancient Stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self, moment to moment to moment. Learn more about the book and get your copy here.

The App for Living With Areté

Practical tools, inspiration, and guidance to experience eudaimonia via areté and flourish by putting virtue into action: Wisdom. Discipline. Love. Courage. Gratitude. Hope. Curiosity. Zest. Together. TODAY.

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"This is a game changer."

— Anne D., 5-star review

Connect With Your Tribe

Get social support, accountability, and encouragement from an inspiring, global community of people committed to expressing their best and positively impacting the world—on the social platform built to be an answer to The Social Dilemma.

Ancient Wisdom + Modern Science + Practical Tools

  • Get More Wisdom in Less Time: Over 600+ of the best personal-development books distilled into inspiring, practical content.
  • Learn the Way You Want: Video, audio, and text-based Philosopher's Notes, Heroic +1s, hour-long 101 classes, and more.
  • Tools for Accountability: Move from theory to practice with habit-tracking tools to help you maximize your growth.
  • Optimize Your Life: Learn the Top 10 Big Ideas on Stoicism, Sleep, Productivity, Habits, Positive Psychology, Mental Toughness, and more.
  • Scientifically-Proven Flourishing: Feel more purposeful, supported, engaged, happier, capable, respected, and optimistic.
  • Find Your Tribe: Connect with a community of high performers on the social platform built as an answer to The Social Dilemma.
  • Feel More Energized: Hit just one behavioral target per day and research shows you can feel 23% more energized in one month.
  • Be More Productive: Heroic can help boost productivity by 20%. That's like working 5 days and getting a 6th for free.
  • Experience More Connection: Improve the quality and connection in your personal and professional relationships.
  • World-Class Digital Platform: iOS, Android, and Web. Designed by the same team that helped create Slack, Tinder, and Uber Eats.

Choose your plan

After your free 14-day trial ends, your card will be charged and your subscription will automatically renew each period. Cancel anytime. Note: Heroic Premium is free for anyone who can't afford it. Request a scholarship.

Annual ($149.99/yr)Monthly ($16.99/mo)

Want to activate your Heroic potential and empower others to do the same?

Learn more about Heroic Coach—our scientifically-validated, 300-day Coach Certification and Empowerment program. 50% of the people who join are professional coaches (or aspiring professional coaches), while the other 50% are "just" looking to master themselves and be their best for themselves, their families, communities, organizations, and our world.

Meet Heroic, Public Benefit Corporation

Heroic is a social training platform that integrates ancient wisdom, modern science, and world-class behavioral design tools to help you show up as the best, most Heroic version of yourself so that we can change the world, together.

We’re also a history-making, crowdfunded Public Benefit Corporation committed to running our business the way we think our heroes would—with wisdom, self-mastery, courage, and love as we strive to fulfill our Mission to help create a world in which 51% of humanity is flourishing by the year 2051.

We’ve served 100,000+ people from every country around the world, including 10,000+ people with Heroic Coach and 1,000+ Heroic Ambassadors with tools to change lives.

Certified B-Corp

Heroic meets the certified B-Corporation high standards of social and environmental impact. Heroic Premium is also free for anyone who wants to become a member but truly can't afford it. Learn more about our scholarship program.

How to get involved

  • Become a Heroic Ambassador

    Increase your impact and income by sharing Heroic with others.

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  • Become a Heroic Coach

    Become the best version of yourself and empower others to do the same.

    Learn More
  • Become a Heroic Investor

    Own a piece of the movement by becoming an early stage investor.

    Learn More
Become a Heroic Member

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